UX DESIGNER
THE BACKGROUND
The Client: Diversity Way-Maker
Stakeholder : Yolanda Chase
Work Done
What work have you done?
UX Research, Visual Design, User Experience Design, Interaction Design
Timeframe
September 2022 - November 2022(Contract)
Overview
Diversity projects for safe company culture for fast growing leaders and learn more about DEI education
My Role
UX/UI Designer and Researcher as part of providing digital courses and consultation for busy C-suites and board of members.
I had a mission for strategic diversity solutions that enable DEI inclusion and belonging in workplaces across the globe
THE BACKGROUND
HMW Statement
How might we help companies' C-suites and leaders create an DEI company culture?
How might we help workshop participants improve DEI competency and sensitivity through training?
How might we create a "safe space" for participants to share feelings and process internal conflicts centered around DEI?
How might we help sustained decision makers and leaders work on or deepen their DEI mindset on a regular basis?
THE USERPERSONA
Johe Doe, busy talent acquisition manager
Age: 52
Gender: Male
Occupation: Talent Acquisition
Industry: Information Technology
Location: NewYork, NY
Quotes: “The beauty of the world lies in the diversity of its people”
KEY FINDINGS
Key Findings
After conducting stakeholder interviews, prospective customer interviews, and secondary research, we found 3 key findings:
1. C-Suites have a hard time learning high-quality DEI information that is helpful in their day-to-day work because they are busy.
2. Information needs to be consumable on-the-go since C-Suites are busy people. They prefer in general to listen to podcasts.
3. Diversity education should keep on going; and this is not one-and-done education.
It is also important to not lose C-suites' interest in educating themselves. Education format should be fun and easy.
THE RESEARCH FINDINGS
Education Podcasts to Lead Consultation
1. Diversity matters. So does inclusion. These are critical for building a culture where employees feel valued and welcome, and that makes them more productive.
2. Diversity also helps enable better decisions, which, in turn, helps the financial performance of organizations.
3. Is diversity hard? Yes. Most business leaders will seek out and surround themselves with people who feel and act the way they do.
4. It can be difficult to transition to new ways of finding and recruiting talent, as well as building internal teams.
5. But is diversity worth it? From both a human and a financial standpoint, the answer is most definitely.
USER STORY
DEI Podcast Platform Story
John works at tech startup company as talent acquisition head manager. He needs to learn about DEI to recruit talent.
Company starts to hire diversity talents. He asks his career coach about DEI, but John is still lost. He searches the internet for more in-depth education.
John takes a coursera course, but still finds the knowledge he acquired wasn't that practical. At the end of the day, he is frustrated that he can't find any quality content and feels pretty stuck.
John starts to listen to podcast series in Diversity way maker while he is driving and exercising. He saves so much time to listening courses and easy to access. He loved the podcast platform to learn more about how to hire talented diversity people to make company grow faster.
John starts to listen podcast series in DWM and starts to recognize more social issues regard to Diversity. Now, he wants to consult professionals after studying Diversity issues.
30-minute consultation gave him in-depth concepts and terminology about being careful. John is satified with courses and paid for rest of 12 competencies courses.
After he finished all courses, John received DEI certification. He will also recommend others in his small team, get subscriptions for the whole team, and take whole enterprise courses for small businesses. The team can also share their progress so that everyone can get motivated to finish.
HYPHOTHESIS
Strategies to Improve Inclusive Work Culture
With easy-access podcasts DEI courses and one-on-one consultations, crafting personal DWM purpose statement will be beneficial in motivating Diversity, Equity, and Inclusive mindsets for a productive company culture to boost morale.
Self-assessment will bring the prep of personal purpose statement and confidence in their words.
INTRODUCTION
A New App to Support Diversity Way Maker's Services
The average CEO works 62 hours per week and does not have any time for family and personal matters.
Busy Business leaders want to study Diversity issues and fix the problem. however, he/she doesn’t have any time to sit down at the desk and learn more about DEI company culture although he/she knows the importance.
Educate the C-suites to understand why certain words we use to describe DEI concepts ignite varied reactions to create opportunity.
As one of the latest mediums to emerge into the mainstream, podcasting is one of the forefront technologies in Diversity. DWM in podcasting education can increase accessibility and encourage engagement.
A podcast gives you flexible learning and availability 24 hours a day.
Finally, it’s a struggle to encourage CEO to watch a one-hour video recording of a lecture. Instead, give them audio, and they can consume it while they do their chores or/and work.
To many of the current CEOs, learning through listening is enjoyable and less tedious than reading. Educational podcasts are appealing and may encourage CEOs who don’t like reading.
PROTOTYPE
Playlist and Player screen
Home and menu screens
User can interact with most options of the podcasts and learn more about news and other options to explore.
Podcasts Playlist
This is the podcast course screen. Once user finish the courses, they will earn some points. Also, they can follow step by step.
Podcasts Courses Finished
This is the podcast course screen. Once user finish the courses, they will earn some points. In this screen, user earns 10 points of total 100 points. Also, they can follow step by step.
Interactions
Simply Click to the next step
Interactions
Simply Click to the next step
Interactions
Simply Click to the next step
PROTOTYPE
Consultation
Profile > Select
User selects the most suitable person in this screen and select the “select”button
Stats Screen
User selects Yolanda’s information to get to know more and this shows how much experience she has, and how many consultations she's done, and how many diversity events were hosted by her.
Calendar screen
Checking the time and date, now it’s ready to book consultation.
Interactions
Simply Click to the next step
Interactions
Simply Click to the next step
Interactions
Simply Click to the next step
RESEARCH PARTICIPANTS
Research Goals
1. Concept test prototype to see how it resonates with prospective users
2. Check early signs for usability issues with main tasks
RESEARCH PARTICIPANTS
8 People Total Interviews / 8 Total Interviews / 8 People Interviewed
Age : 32-60
Geographic location : Anywhere in US
Job title or industry : Small business owner and Talent Aquisition to product developmen in any industry as minority groups.
Education Level : College graduate, some college, or higher education
Gender : Women/Men or any type of gender.
Methods: Six users and two stakeholders meeting
• Usability test conducted with Usability Hub
USER INTERVIEW
[Diversity Way Maker] User Interviews Report
SUMMARY
Strategies to Improve Inclusive Work Culture
With mobile digital DEI courses and one-on-one consultations, crafting personal DWM purpose statement will be beneficial in motivating Diversity, Equity, and Inclusive mindsets for a productive company culture to boost morale.
1.Podcast learning platform
2.Consultation
THE RESULTS
How Receptive Were C-Suites to These Ideas?
