UX DESIGNER
INTRODUCTION
Hi, I'm Rachel,
Korean UX Designer 👋
Seasoned UX Designer transitioning from Product Management
I’m Rachel, a Senior UX Designer based in Los Angeles with 7+ years of experience designing digital tools for enterprise, healthcare, and gaming. I’ve led complex B2B UX projects for clients like Pfizer and Welbilt, and translated ambiguous user needs into scalable design systems. Currently, I am exploring conversational UX and Gen AI applications.
I’ve designed across 20+ countries — from bustling city cafés to quiet vineyards — learning to create experiences that honor context, accessibility, and cultural nuance.
I design with empathy and systems thinking — crafting interfaces that feel simple, even when the systems behind them are complex
Before UX, I worked as a product development manager in the fast-paced fashion industry, where I collaborated with global vendors and led over 150 in-store interviews. This hands-on experience with users shaped my research-first mindset as a designer.
If you’re building thoughtful, user-centered products, let’s talk.
email me at rachel.cho5257@gmail.com
Fun Fact
I love translate storytelling into physical products –– my early exploration of user engagement through art and packaging.
I started the fashion varsity jacket startup when I was 19 and I love challenging myself in a different environment and learning from others.
As a digital nomad, I’ve built products while traveling through Spain, France, Germany, Thailand, Korea, and the U.S.
Working in cafés, co-working hubs, and even trains has taught me to design for real-world unpredictability
Outside of work, I enjoy partner dancing, support Red Cross causes, and mentor aspiring designers through ADPList. I believe great design begins with empathy — and ends with impact.
THE JOURNEY STARTS
How did you get started in UX design?
At present, I am located in Los Angeles and engaged in delivering UX design solutions to esteemed clients such as Greenpeace and the University of Florida.
As an illustration major, I have completed several human-computer interaction courses at the School of Visual Arts and programming courses through bootcamp.
Before transitioning into UX design, I held the position of Product Development Manager for five years at Papaya Clothing, where I led cross-functional teams and conducted extensive user research to inform new product developments. This period allowed me to refine my research, analysis, and project management skills, all of which I now employ in my work in UX design.
With a strong business foundation and working knowledge of front-end tech, I collaborate fluently across design, product, and engineering. My enthusiasm and dedication to the field of UX design are unwavering, and I am eager to continue expanding my skill set in this domain. I would be delighted to explore how my skills and experiences can contribute to your team and organization. I thrive in cross-functional teams with PMs & engineers.
ACHIEVEMENTS
Awards
2019
Dribbble, Best Design for User Interface Design
(www.dribbble.com)
-Dribbble is your best resource to discover and connect with designers worldwide.
2019
-Exhibited art work at ISO, NYC
2019
Top 5 Most-Discussed Projects of April (http://www.sva.edu/features/sva-portfolios-five-most-discussed-projects-of-april-2019)
2019
Featured boards User Experience Designer
2019
Weibo.cn – Branding Promotion for Featured Graphic Design
Focused on visual identity, promotional banners, and consistent brand storytelling for digital campaigns.
2018
Cartooning & Illustration Magazine "40"
illustration publication, NY
2016
-A Finalist and group gallery exhibition at NYC
ACHIEVEMENTS
Recognitions
Across fields, my work has earned global recognition — always rooted in inclusive, human-centered design principles.
Languages
Korean(Native), Japanese(Basic)
Programs
Adobe Suites
(Photoshop, After Effects, Premiere)
Figma, Sketch, InVision, Trello, Miro, Jira, Airtable, PowerBI, Tableau
Coding
HTML/CSS/JAVASCRIPT
(Basic understanding of front-end development technologies)
Skills
Brand identity, wireframes at varying levels of fidelity, prototyping, coding, partnering with designers and developers
I specialize in user experience design that balances empathy with business impact, and I’m comfortable collaborating with engineers and PMs in fast-paced teams
Born in Korea, based in LA, shaped by global experiences across NYC and over 20 countries.
I grew up with an Asian background and have since experienced Western cultures. This unique opportunity has given me a global mindset, and an empathetic outlook on life. My travels to over 20 countries have allowed me to connect with locals, explore diverse perspectives, and gain a deeper understanding of different cultures. These experiences have enriched my ability to design with empathy and craft user experiences that resonate across a wide range of audiences
