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👋 I'm Rachel, a seasoned UX Designer with 6 years of experience in e-commerce/retail, commercial food service, and entertainment.

Currently working in IOT at Aristocrat

 
 
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UX DESIGNER & RESEARCHER | WEB | JUNE - SEPTEMBER

Led Kitchen manufacturing Data visualization Dashboard, enhancing commercial equipment usability, achieving 52% to 78% user satisfaction.

Redesigned 3 prototypes, boosting user engagement by +10% and retention by +7%.

CONTRACT UX DESIGNER | WEB | JUL - SEP 2023

Redesigned 3 prototypes, boosting user engagement by +3% and deep VR research and alumni engagement by +10 qualitative and +50 quantitative user interviews

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CONTRACT UX DESIGNER | WEB | MAY - JULY 2022

Greenpeace Malaysia

Analyzed Greenpeace donation process, led redesign, driving increased revenue.

CONTRACT UX DESIGNER | MOBILE | SEP - DEC 2022

Spearheaded DEI education podcast training through Mobile podcast targeting 70% executive learning satisfaction.

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CONTRACT UX DESIGNER | WEB & MOBILE | JAN - APR 2023

Transformed online game mockups, and rapid prototyping resulting in a +10% user sign-up and +7% retention rate.

CONTRACT UX DESIGNER | WEB | MARCH - JULY

Elevated user engagement by 15% and conversions by 10% through responsive website designs.

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