Dresspicker is an augmented reality featured native apps prototype designed for teenagers. It's an online favorite virtual closet for teenagers who want to save their time but also shop for stylish dresses like their peers.
Dresspicker looks easy, appealing, and fresh.
“ If all my friends are wearing black and I’m wearing black and white, it’s like I don’t fit in with them, so I don’t feel right. I'd want to go home and change so I can feel like part of the group.”
TARGET AND CHALLENGE
Before developing Dresspicker, I read interesting articles about teenagers' fashion culture by Stephanie Newman Ph.D.
I discovered that by dressing the same way, speaking the same way, and adopting their friends’ mannerisms, teenagers are actually expressing something complicated about their own developing self-esteem.
I went a step further in my study by researching teenagers in the 12-18 age range.
When I discovered is that there are similarities, but these similarities are expressed in different styles.
Therefore, Dresspicker needed to be easily understandable by teens without any specific knowledge regarding brands or reputation, and that's exactly what we have here.
We believe that by creating a function that allows teenagers to virtually try customized clothes on for Teenagers, we will be able to offer them the best fit.
Teenagers need a way to virtual closet and try on before they buy, because they would like to save time and money, they shop around and get optimized stylish clothing because each individual is unique. Teenagers are not only interested in how many clothes they have, but also how much of it reflects their taste. This gives them confidence in their daily life. They truly want to get "nice and well-suited" clothing.
Teenagers need a way to get an organized selection of clothing lines and customized recommendations because it will save their time and money. I will create an advanced search feature for teenagers' preference for fashion style.
Augmented Reality Closet gives teenagers the opportunity to try clothes from their favorite brand and search for offline try-on stores. It gives details, mood board and optimized size specs with a color chart.
We will know this to be true when we see higher conversion rates. The company can make a great deal from the targeted valuable customer.
Designing for Easy Navigation
Ensuring the right links are on the page.
Making those links clearly noticeable and identifiable.
Removing clutter so a user can clearly move to the next step of their journey.
Using the right labels.
Using sidebars and site menus to help users move forward, backward, and out of a predicted user flow.
Applications can access functions including GPS, push notifications, virtual camera, offline access, Q&A messaging, and background downloading of data.
Once a user has installed your app on a mobile device, it stays there, showing up with its unique icon on the home screen.
You can take a photo of your clothing and we will offer you items similar to it.
Dresspicker matches the best brands and design for your custom taste using Augmented Reality Closet.
We can even give you the GPS location of try-on stores near you.
Meanwhile, users can set up the app and fine-tune the preferences in terms of brand, size, coloration, and detail when they sign-in.
Clothing brands that teens are obsessed with.
(Business Insider, Piper Jaffray surveyed 8,600 teens on Oct 18th, 2018.)
MDP Usability Testing
Outcomes and Achievements
The UX study, basic branding, and prototype were released. Thanks to the general users, we were able to validate the UX flows every release cycle with lots of feedback. Built to validate a customer idea and feedback, the prototype eventually helped teenagers shop effectively and style themselves successfully while saving time.