👋 I'm Rachel, a seasoned UX Designer with 6 years of experience in e-commerce, retail, food services, manufacturing, gaming, and entertainment.

I am currently at Pfizer (through BlinkUX)

SENIOR UX DESIGNER & RESEARCHER | WEB | AUG - CURRENT

Pfizer

Improve dashboard design using IBM Gen AI Data models

Conducted 25 live user research interviews and facilitated data-driven decision-making

🔒 Case Study

UX DESIGNER & RESEARCHER | WEB | JUNE - SEPTEMBER

WELBILT (Ali Group)

Led the design of the kitchen manufacturing data visualization dashboard, enhancing commercial equipment usability, achieving 52% to 78% user satisfaction.

Redesigned 3 prototypes resulting in a 10% boost in user engagement and a 7% increase in user retention.

🔒 Case Study

CONTRACT UX DESIGNER | WEB | JUL - SEP 2023

Redesigned 3 prototypes, enhancing user engagement by +3% and deep VR research and alumni engagement.
Conducted 10 qualitative and 50 quantitative user interviews, driving informed design decisions and improving alumni engagement.

Case Study

CONTRACT UX DESIGNER | WEB | MAY - JULY 2022

Greenpeace Malaysia

Analyzed Greenpeace donation process, led redesign, driving increased revenue.

Case Study

CONTRACT UX DESIGNER | MOBILE | SEP - DEC 2022

Diversity Way-Maker

Led the design and development of a DEI education podcast for Mobile, aimed at enhancing executive learning.

Achieved a 70% satisfaction rate among executive participants, demonstrating the podcast's effectiveness in promoting diversity, equity, and inclusions.