top of page

👋 I'm Rachel, a seasoned UX Designer with 6 years of experience in e-commerce, retail, food services, manufacturing, gaming, and entertainment.

I am currently at Pfizer (through BlinkUX)

 
 

SENIOR UX DESIGNER & RESEARCHER | WEB | AUG - CURRENT

Improve dashboard design using IBM Gen AI Data models

Conducted 25 live user research interviews and facilitated data-driven decision-making 

✅Pfizer mobile 7.png
Welbilt Mockup (Hot pink).png

UX DESIGNER & RESEARCHER | WEB | JUNE - SEPTEMBER

Led the design of the kitchen manufacturing data visualization dashboard, enhancing commercial equipment usability, achieving 52% to 78% user satisfaction.

Redesigned 3 prototypes resulting in a 10% boost in user engagement and a 7% increase in user retention.

CONTRACT UX DESIGNER | WEB | JUL - SEP 2023

Redesigned 3 prototypes, enhancing user engagement by +3% and deep VR research and alumni engagement.
Conducted 10 qualitative and 50 quantitative user interviews, driving informed design decisions and improving alumni engagement.

Digital Worlds1.png
Greenpeace1.png

CONTRACT UX DESIGNER | WEB | MAY - JULY 2022

Greenpeace Malaysia

Analyzed Greenpeace donation process, led redesign, driving increased revenue.

CONTRACT UX DESIGNER | MOBILE | SEP - DEC 2022

Led the design and development of a DEI education podcast for Mobile, aimed at enhancing executive learning.

Achieved a 70% satisfaction rate among executive participants, demonstrating the podcast's effectiveness in promoting diversity, equity, and inclusions.

Cover-DWM.jpg
Frame 1.png

CONTRACT UX DESIGNER | WEB | MARCH - JULY

Elevated user engagement by 15% and conversions by 10% through responsive website designs.

bottom of page