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Timeline

September 2022 - December 2022
(Contract)

My Role

UX/UI Designer as part of Diversity Way-Maker

THE BACKGROUND

The Client: Diversity Way-Maker

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THE BACKGROUND

The Problem : TO BE CONTINUE..

Digital Worlds Institute is a/an dedicated undergraduate program Who needs active alumni engagement Because of lack of information, support, and engagement they need.

HMW PROBLEM STATEMENT

To be continue...

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How might we improve the process of engagement between different era of people?

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How might we engage with current alumnus and ease their career development concern?

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How might we bring donations for future alumnus and convince current alumnus?

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How might we support student’s mental health and interpersonal skills?

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How can we engage with local events to improve alumni portfolio show case?

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How might we generate an environment of engagement and growth between alumni and current students?

THE OVERVIEW

Overview of 4 Research Findings

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Broaden mental health /career counselling

(interview 3/7 user mentioned they need for workforce on this, it took 1-2months to get counseling although students want, some of the interviewee don’t even know they have counselling program)

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offering Alumni perks

(Alumni can also benefit from school growth and continuing educations for discounted rates)

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Connect with alumni through social media.

(Currently, they’ve mostly connected through Discord but only 6% alumni is on there)

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Keep an up-to-date database

(Harvard, USC, Calarts used Almabase to keep up with alumni data. when social gathering happens, this data base will be great help to success the program) (Six out of seven users agreed)

FINDING #1 BROADEN MENTAL HEALTH / CAREER COUNSELLING

#1 Broaden mental health/ career counselling

A sustained approach is needed for long-term success

Constant consultation for mental health and feeling that you are not alone in the career process is important.

Planing consultation schedules

hiring a workforce for the counseling department to create approachable student counseling services.
I recommend executing this in the short term and making sure the institution is committed to the long-term outcomes.

FINDING # 2 : OFFER ALUMNI PERKS

#2 Offer Alumni perks

Alumni relationships with their alma mater should not be one-way.

Effective alumni outreach should include offers of professional and personal support, such as professional networking events and career services, continuing education opportunities, and use of campus facilities.

UF doesn’t have to spend money on a venue

The school has already built a brand-new innovative hub and technology lab, gear, and collaboration from local companies.

Recommendation

Connect alumni via reunions, directories, and technology.
Offer continuing education in graduates’ career fields or provide other general learning opportunities including: speaking events, competitions, panels, speeches, retreats, mentoring, or student body events and seminars.

Acquire a reasonable budget

The University of Florida has to spend money to make money.

Many of the strategies above require an upfront investment, but ultimately, if alumni are to be a priority for universities, the budget must reflect this commitment. If done well, the long-term payoff will be immense.

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The survey was conducted 577 responses by voice interview and online survey instrument conducted November 1, 2019 - January 15, 2020.
(VAESE Alumni Engagemen Report, https://www.alumniaccess.com)

FINDING # 3 : CONNECT WITH ALUMNI THROUGH SOCIAL MEDIA 

#3 Connect with alumni through social media

Digital Worlds Google traffic analytic reports

Audience interests reveal key details on the browsing interests of digitalworlds.ufl.edu's visitors.

digitalworlds.ufl.edu's audience interest

Computers Electronics and Technology > Social Media Networks & social network.

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DWI has only 120 people were joined in Facebook.
Linkedin that is not even cover for more than 6% of 2000 graduate students and can not represent majority of them yet.

Alumni engagement Social Media Popularity : Discord > Twitte > Facebook > Instagram
Mostly focus on alumni job posting and news share however, currently only 6% of the people are in the group.
Reaching out rest of the alumni and make sure they all engaged with the same platform to be heard and seen.

Keyword Search Traffic

See the list of top organic keywords driving traffic to digitalworlds.ufl.edu.(On Desktop, Worldwide) from app traffic analyze report

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SURVEY

Alumni prefer to be contacted through email instead of calls + texts

If you are a student or current alumni, what types of ways would you want your current or previous school/organization to keep you updated on school sponsored events, projects, and opportunities? (24 responses)

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SURVEY

50% of alumni want to be engaged with their school

If you are an alumni, has your school or organization reached out about alumni activities or ways to be involved?
(24 responses)

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Yes, they have

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No, they haven’t

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Yes, they have but i’m not intrested

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I am not an alumni

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THE SOLUTION

Recommendations

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CONSIDERATION

My Personal Learnings?

The deadline for project completion

Resource constraints

Any conflicting interests/projects

For more work inquiries, or grab a coffee, email me at rachel.cho5257@gmail.com