UX DESIGNER
Work Done
What work have you done?
UX Research, Visual Design, User Experience Design, Interaction Design
Timeframe
4months to current
Overview
Diversity projects for safe company cultures with fast-growing leaders and learn more about DEI education
My Role
UX/UI Designer and Researcher.
My mission is building accessible diversity education platform and DEI consulting for busy C-suites and BOD
THE BACKGROUND
The Client:
Diversity Way-Maker
THE PROBLEM
Current Situation:
1. Information needs to be consumable on-the-go since C-Suites are busy people. People don't know where to find educational resources for learning about cultural diversity and inclusive training.
2. Employees have trouble scheduling DEI coaching sessions
Q:How are currently diversity issues in corporation needs to be solved this problem currently?Results: 4 out of 5 users mentioned that we need to take diversity issues seriously.
THE BACKGROUND
HMW Statement
How might we help companies' C-suites and leaders create an DEI company culture?
How might we help workshop participants improve DEI competency and sensitivity through training?
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How might we create a "safe space" for participants to share feelings and process internal conflicts centered around DEI?
How might we help sustained decision makers and leaders work on or deepen their DEI mindset on a regular basis?
KEY FINDINGS
Key Findings
After conducting stakeholder interviews, prospective customer interviews, and secondary research, we found three key findings:
1. C-suites have a hard time learning high-quality DEI information that is accessible in their day-to-day work because they are busy.
2. Information needs to be consumable on-the-go since C-suites are busy people. They prefer, in general, to listen to podcasts.
3.Diversity education should keep on going; and this is not one-and-done education. It is also important to not lose C-suites' interest in educating themselves. The education format should be absorbed and compelling storytelling.
credit: 2019 US Podcastinsight.com survey results
THE RESEARCH FINDINGS
Education Podcasts to Lead Consultation
Increased Traffic Generation
Adding a podcast can help you connect with a new audience.
Relationship Builder
Podcasts help to give your listeners the feeling that they know you personality because they can hear all the qunique nuances in your voice.
It’s Easy to Do
There aren’t many steps involved in creating a podcast, and the equipment required is usually reasonably priced and easily available.
Highly Engaging Content
Audio information can be a great way to break up the monotony of written content found on the internet.
You Support Your Audience
The most common format for a podcast is an interview. As the host of your own show, bringing guests on to interview allows you not only to expand the info you’re providing to your audience by tapping into your guest’s expertise, but also gives your guest the potential to grow their own audience.
USER STORY
DEI Podcast Platform Story
John works at tech start-up company as Talent Acquisition Head Manager.
He needs to learn about DEI to recruit talent.
John starts to listen to a podcast series in Diversity Way-Maker while he is driving and exercising. He saves so much time listening to easy-to-access courses. He loved the podcast platform, learning more about how to hire talented and diverse people to make the company grow faster.
The company starts to hire diversity talents. He asks his career coach about DEI, but John is still lost. He searches the internet for a more in-depth education.
John starts to listen to a podcast series in DWM and starts to recognize more social issues in regards to diversity. Now, he wants to consult professionals after studying DEI issues.
A 30-minute consultation gave him in-depth concepts and terminology. John is satisfied with the courses and paid for the remaining 12 competencies courses.
After he finished all the courses, John received the DEI certification.
John takes a Coursera course, but still finds the knowledge he acquired wasn't that practical. At the end of the day, he is frustrated that he can't find any quality content and feels pretty stuck.
He will also recommend others in his small team get subscriptions, and take courses targeting small business growth and productivity. The team can also share their progress so that everyone is motivated to finish.
HYPHOTHESIS
Strategies to Improve Inclusive Work Culture
With easy-access podcasts, DEI courses, and one-on-one consultations, crafting personal DWM purpose statements will be beneficial in motivating diverse, equitable, and inclusive mindsets for a productive company culture that boosts morale.
Self-assessment will bring the preparation of personal purpose statements and confidence in their words.
PROTOTYPE
DEI Podcast education
Booking coaching session through the app
PROTOTYPE
Playlist & Player Screen
Podcasts Playlist
This is the podcast course screen. Once user finish the courses, they will earn some points. Also, they can follow step by step.
Interactions
Simply click to go to the next step
Home and menu screens
User can interact with most options of the podcasts and learn more about news and explore other options.
Interactions
Simply click to go to the next step
Podcasts Courses Finished
This is the podcast course screen. Once user finish the courses, they will earn some points. In this screen, user earns 10 points of total 100 points. Also, they can follow step by step.
Interactions
Simply click to go to the next step
PROTOTYPE
Consultation
Profile > Select
User selects the most suitable person in this screen and presses the "select" button. Let’s pick Yolanda as an example.
Stats Screen
User selects Yolanda's information to get to know more. This screen shows how much experience she has, how many consultations she's done, and how many diversity events were hosted by her.
Calendar screen
Check the time and date. Now it's ready to book a consultation!
Interactions
Simply click to go to the next step
Interactions
Simply click to go to the next step
Interactions
Simply click to go to the next step
RESEARCH PARTICIPANTS
8 People Interviewed / 8 Total Interviews
Age : 32-60
Geographic location : Anywhere in the US
Job title or industry : Small business owner and seeking talent aquisition for minority groups to take on product development in any industry.
Education Level : College graduate, some college, or higher education
Gender : Women/Men or any other gender.
Methods: Six users and two stakeholders meeting
Usability test conducted with Usability Hub
CONCEPT AND USABILITY TESTING
[Diversity Way Maker]
User Interviews Report
When the Diversity Way Maker team interviewed with diverse C-suites, She was the first participant and had no chance to review my application.
The rest of the C-suites walked through the application and finished user testing along with the guideline.
1. Concept test prototype to see how it resonates with prospective users
2. Check early signs for usability issues with main tasks
USER SURVEY
[Diversity Way Maker]
User Testing Report
Method: userbility.com and askable.com
Measurement: heat map and clicks, google surveys
Tast: The user needs to finish the DEI education course
Feedback: Some of the users were lost in onboarding step and are distracted by secondary buttons so I had to iterate for better conversion funnels based on AB testing
When I tested prototypes, 5 of 8 users misclicked the first step. I start to investigate the reasoning behind for learning process
RESULTS OF THE CONCEPT TESTING
Results of the concept testing
The app redesign hasn't shipped yet, but user feedback was highly positive among 10 participants, compared to the original app.
A/B user test: Test the feature against a control group in an A/B test to see how users interact with it compared to the current version. This can improve user experience.
Finding "Skip" button takes more than 22 seconds to find the next step
Same value and contrast confuse what to click
Clarified direction when they are "Skip or Continue" onboarding process
Adjust saturation and IntuitIve hover buttons
SUMMARY
Strategies to Improve Inclusive Work Culture
With mobile digital DEI courses and one-on-one consultations, crafting personal DWM purpose statements will be beneficial in motivating DEI mindsets for a productive company culture that boosts morale.
1.Podcast learning platform
2.In-depth consultation
THE RESULTS
How Receptive Were C-Suites to These Ideas?
INQUIRIES
Get In Touch
For more work inquiries, or grab a coffee, email me at rachel.cho5257@gmail.com